Lifeway wanted to unify it's gen-z summer staff by focusing on company values before turning them loose to work summer camps all over the USA.
I created some great visuals to promote and some experiential activations to create a memories
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/1dc32c2f-e529-4c24-88b5-c04e0992d38d_rw_3840.jpg?h=efd2e4f8a110baf773befb85574cb4ee)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/468800f0-f684-49f9-abdb-1266723ad676_rw_3840.jpg?h=ee2739f450d9c0691ae43bcf73697f0e)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/474bb9c5-2b6c-4407-b451-d88c0c562fd2_rw_1920.png?h=c82bba9abf7253bd1cbe90910a3f83d8)
Print
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/b33d8efe-85bd-46c7-869c-43b130d00ea6_rw_1200.png?h=833020c0602c59479702f5c4b4f8c2b1)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/daf3db68-c635-4c68-8f9f-f0854bdcf234_rw_1200.png?h=4a3e7391e624fea7dfeb8746ea6a3345)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/1fcf8de6-5b14-4d4b-9684-4f6ed144d908_rw_1200.png?h=ca6180c595018992a5c206d4d581e812)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/3c4f8e53-9673-408b-be93-f5a6bd601dba_rw_1200.png?h=3af0a6a61b7742a5d8f7b5b8973a4021)
Experiential
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/b4e1d661-114b-432e-9087-56d0903b3c29_rw_1200.gif?h=c512ffdddd0bf32bad75f74ce8f8939d)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/0beb279a-52e2-4260-807e-38213fda8283_rw_1200.gif?h=ee5e85de5baf1cd385d2f18ec2421389)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/859f640c-1766-45a0-a765-3dd187824af2_rw_1200.gif?h=4f354a883eca16f729338e0ebfc3ebde)
![](https://cdn.myportfolio.com/9144b621-0291-4fa3-9062-7244b0f793b5/abe91a51-c678-4fb7-aa20-33f75164dca8_rw_1200.gif?h=ac434143daf0d3a5f1fa370e90d57597)